A world without third-party cookies
With third-party cookie retirement becoming imminent, advertisers and agencies will need to invest in resources to implement new targeting and measurement tools that are technologically sound, scalable, and in alignment with regulatory requirements.
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The proof is in what the crowd says
How retailers use social validation to grow online sales Shopping is intrinsically a social experience. The automatic images that come to mind when visualizing the retail industry are all vibrant and group-centered (pre-pandemic, of course): teenagers shopping for prom dresses, parents taking their kids to buy new clothes, small children being kept occupied by food […]
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The emergence of the intelligence layer
The journey from data to intelligence As consumer engagement has matured, we have evolved from a discussion of tactics (email, SMS, push notifications), to a discussion of the data that powers those tactics (CDP, analytics, insights), to finally landing on the paramount discussion of the intelligence that powers the interactions. Five years from now, I […]
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Machine learning models in event-driven architectures
A variety of real-world processes produce sequences of data whose complex temporal dynamics need to be modeled. For example, real-time event-driven customer interaction systems capture user actions (events) generated by customers on web and mobile applications. These user actions across various digital end-points are directed towards achieving specific outcomes and represent certain user intent. The […]
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